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When the Coupon Costs You More: The Hidden Economics of Brand-Name Drug Discount Programs
Pharmaceutical manufacturer coupons can appear to be a consumer's best friend, slashing the sticker price of brand-name drugs to levels that seem to beat generic alternatives outright. But beneath the surface of these promotional programs lies a carefully engineered financial structure that often leaves patients paying more over time. Understanding how these discount mechanisms actually work is essential for any American consumer trying to make genuinely informed decisions at the pharmacy counte